When Instagram started out, it was used simply to post pictures with you or your fans. It did not have a marketing value and was not used for marketing needs.
However, in the last few years Instagram has showed that it is an effective platform for marketers. You can have a new audience in a way the audience wants to be marketed to: with visuals and short messages. That’s why you have to be aware of how to use Instagram for marketing purposes.
Nowadays the use of Instagram by companies has moved up. Instagram has millions of users. It has become the perfect opportunity for brands to get quick messages and photos to their target audiences.
Here are five ways that you can use Instagram to achieve your marketing goals.
- Use Instagram to gain a wider audience.
Instagram is available on both Android and iPhone devices, but now it gives marketers an opportunity to market on other devices besides mobile. Users were waiting for Instagram to have a web presence in addition to the mobile app. Instagram pictures provide your audience a better vision of your company. Take advantage of the raised real estate you have with the Instagram web page to tell a story with the images. It will be easier for everyone to see your story. You can use it to promote anything your company is doing (products/services, employees, customers, conferences). You should definitely have a balance of fun images and business pictures.
It could be pictures that would lead the audience to a website or pictures of employees working and give some information about what they do for the company or for the clients. You should have strategy for your Instagram account. How does it look once all of the pictures are put together on one page.
2. Create engagement with Instagram Contest.
Instagram is really popular platform to use it for photo contests. It is easy to to create a contest on Instagram. Companies can easily ask users to use a particular hashtag for the contest by tagging their pictures.You can easily search through pictures and ask other people to vote for their favorite pictures. Afterwards you will pick winners.
If you are a traveling company. You can create a contest #adventure. On your contest you ask people to first follow them on Instagram and then post pictures of anything that represents “adventure”. The pictures could be anything that represents adventures in their lives during their traveling experience. One person at random can be chosen every 3 days to win a discount for their trip.
Instagram Contest to remind fans of why they should follow your brand. It’s a great way to influence engagement.
3. Reward followers with promo codes.
You have to know what your audience wants and use, it will help you to keep them engaged.Think about what you know about your audience, from their demographic information and consider that when putting together your editorial calendar for Instagram.It is helpful to have an editorial calendar to maintain consistent content. This is the way businesses will keep their followers on other social media platforms, including Instagram.
When posting your pictures, think about something that will keep your audience’s attention and have them coming back for more. Reward your followers for looking at your pictures and reading the descriptions. It could be a contest that may include discounts or promo codes.
Example. TopShop is a women’s clothing store with an Instagram following of over 473,000. They frequently post pictures of their clothes and accessories and even shoppers. They have kept their audience highly engaged by including promotional codes in some of their posts. This has kept their follower numbers high. Also, their comments and likes on each picture can reach the thousands.You should add promo codes to your campaign just if it is relevant to your audience.
4.Feature your customers.
Use Instagram to take pictures of your customers and show what the experience with your brand is like.
Customers are your brand’s greatest advocates and are a great way to tell your company’s story from the perspective of someone outside the company. With hundreds or thousands of reviews available online about your company, products or services, it’s only fair to include some reviews of your customers. You can showcase your brand values while highlighting your customers’ experience.Use Instagram to feature your customers to facilitate and improve the connection you have with your audience.
5. Get more interest in your events.
The goal of any event or trade show is to attract people to teach them about your product and service. Hopefully you will turn them into customers. Instagram can help with it and can give a visualization and location for your event. Most conferences have a hashtag that attendees can follow on Twitter and Instagram that can be used to show others everything that’s going on. Adding Instagram to your event marketing mix can help you reach more people, get more people to visit your booth and increase engagement with your audience. By following the hashtag of the conference, attendees are drawn to your Instagram shot and able to locate your booth quicker. At small or large conferences, this can come in handy to stand out from the crowd.
When thinking about your marketing strategy for an event use your booth number. Put your booth number on every piece of collateral you give out and make it easy to find online. This means when you are tweeting, posting on Facebook or using Instagram, you’ll make it as easy as possible for conference attendees to find the location of your booth (and possibly provide them with a visual to entice them even more).
Instagram for business has proven last year to be extremely valuable for B2B and B2C companies. Between using it at events, for promotions, and most importantly, to connect with your customers and prospects, it should be on your list of platforms to use. Customers want a personal experience with a brand that is engaging and accessible. Instagram allows the brand to do this. To download Instagram, visit their web page and begin connecting with other people and companies in your industry. This is a great way to get examples of what you could do.